About
Extreme sports don't pay agents because every deal takes the same twelve hours of human work whether it's worth five thousand dollars or five hundred thousand. Edge runs those hours on software: research, outreach, contracts, invoicing, rights and conflicts. What's left is the part that needs a person — the relationship, the call, the handshake.
Edge is two things at once: an agency we're building from the water up, and a home for boutique agencies that want the back office without the overhead. Same roster, same brands, same system.
Two people. One system. No middle layer.
RE
Co-founder · Brands, partnerships, experiences
Two-time founder. Built TURN, a reuse platform across six countries backed by Sound Ventures, Live Nation and T. Rowe Price, acquired in 2024. Closed platform deals with Starbucks, PepsiCo, Delta, Disney and Live Nation. Writes The Intuitive Founder.
LF
Co-founder · Athletes, agencies, product
US Navy. London School of Economics. Founded Mercantile, acquired in 2024. Runs the athlete back office and payments at Edge.
01
Every athlete has one person who picks up the phone. For now, that's a founder.
02
Brand research, outreach drafts, media kits, contracts, invoices, usage windows and a conflict map across the whole roster. Humans approve; the system does the rest.
03
Nothing on deals an athlete already has. Low overhead means we can say yes to athletes a traditional agency can't afford to represent.
Agency owners
We work with owner-run agencies in surf, snow, climbing, cycling and water sports. Keep your name and your athletes; lose the admin.
Run your roster on the Edge back office. Your athletes join our bundles and bookings. Revenue share, no upfront cost, twelve-month term.
We acquire boutique agencies and keep the people who make them work. Fair price, clean structure, your athletes looked after.
Signings, results, partnerships
San Francisco
San Francisco, California
Brands, partnerships and experiences
Oahu
Experiences and athlete operations
Honolulu, Hawaii
Auckland
Australia and New Zealand athletes and brands
Auckland, New Zealand
Press
Via the contact form
Logos and founder photos on request